Collect your customers' own photos and video, and the rights to actually use them

1. 01

   We find where your customers already create, and set the intake

   A specialist maps where your real content already lives, the tagged posts, the before-and-after photos, the video a customer filmed unprompted, and the moments after a job or visit when someone is most willing to share. We then build a clean way to invite it: a request that reaches your real, identified customers, points them to a simple upload or a permission link, and never manufactures content that did not happen.

2. 02

   We build the rights grant your customer actually signs

   The heart of the program is a plain-language permission grant, written so a customer understands it, that names exactly what you may do with their content: which channels it can run on, for how long, and in which regions. We build it once, in your voice, so every asset you collect after that arrives already cleared to the agreed scope, instead of a screenshot you hope is usable.

3. 03

   We clear every identifiable person, not just the poster

   A photo or video can carry rights for more than one person. We build a release framework that covers anyone recognizable in the frame, with a defined path for content that involves minors, so your client's result or a family in a finished kitchen is cleared properly. This is the layer most businesses miss entirely, and it is the one that turns a great asset into a legal problem when it is skipped.

4. 04

   We set the disclosure standard for anything given value for

   If a customer received a discount, a free service, a gift or any other consideration in exchange for content, the FTC Endorsement Guides require that connection be disclosed clearly and conspicuously wherever the content runs. We define the standard up front, so incentivized content is labeled correctly and spontaneous content stays clean, and a paid endorsement never runs dressed up as an accident.

5. 05

   We organize a cleared library with a rights ledger

   Every cleared asset goes into an organized library with a ledger entry beside it: who made it, who is in it, what use is permitted, in which channels, and when that permission expires or must be renewed. When you need to know whether a piece of content can run, the answer is a lookup, not a guess. When a customer withdraws permission, there is a defined path to pull it down.

6. 06

   We measure the contribution and report it in context

   Authentic customer content is a live signal inside the Reputation and Sentiment pillar. We track your cleared library's growth and contribution over time, tied to your Machine-Readiness Score, and report the movement in context. Never a naked number, never a promised outcome. The proof is real because the content and the permission behind it are real.

You see the full deliverables and cadence first, then a price built for your business, confirmed in writing.

• U.S. Federal Trade Commission, Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, effective October 21, 2024; civil penalties up to 51,744 dollars per violation; prohibits fake, manufactured and undisclosed insider reviews and testimonials. Accessed July 2026.
• U.S. Federal Trade Commission, Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255: any material connection between a brand and an endorser must be disclosed clearly and conspicuously. Accessed July 2026.
• U.S. Copyright Act, 17 U.S.C. section 102 and section 106: copyright vests in the creator of an original work at the moment of creation, and commercial use requires a license; a public post, tag or hashtag does not convey one. Applied here as the legal basis for written rights grants.