Pricing
What it costs to get found.
Two things carry a published price: the free Machine-Readiness Score, and the Surface Intelligence Audit that goes deeper. The systems, sites, and programs we build for you are priced to your scope, set once the audit shows where you stand. You see the deliverables before the number.
How our pricing works
Our reports carry a price. Everything else is scoped to you.
Our reports are the same for every business: the free Machine-Readiness Score, and the Surface Intelligence Audit. They have a fixed price, so we publish it, and you can start directly.
Everything a specialist builds or runs for you, the standing systems, the sites and content, the search and AI work, is scoped to your surface, your market and your starting position. We set out the full deliverables and the cadence, then agree the figure with you. You see the deliverables before the number.
The ladder
From a free read to a standing team
Everything we do sits on one path. Each rung is a natural next step, so you can start where you are and move up as it earns it.
- FreeMachine-Readiness Score report. A four-pillar read of how findable you are, sent straight to your inbox.$0
- DiagnosticSurface Intelligence Audit. A specialist teardown, scored and returned as a ranked fix list.from $179
- ProductsStanding systems you run: monitors, trackers, and the software we build and brand as yours.Scoped with you
- ServicesDone-for-you builds and fixes, scoped to your surface.Scoped with you
- ProgramsFull-surface engagements and standing retainers that hold and compound your position.Scoped with you
Where most engagements start: the Surface Intelligence Audit. It scores where you stand today and tells you which system or service moves your Machine-Readiness Score most.
The reports
What we put a clear price on
Our free tools and the Surface Intelligence Audit have a fixed price, and you can start them directly. Everything below them is scoped to you.
Start free. See where you stand.
The AI-Answer Check, the Machine-Readiness Score Report and the Visibility Quiz are free, alongside a reputation baseline, a Google Business Profile checker, and cost and budget calculators. The report ends by naming the one correction that moves your score most.
$0 Get your free Machine-Readiness ScoreSurface Intelligence Audit
Where most engagements startA senior-analyst read of where you stand, scored against your closest competitors and returned as a ranked fix list you own. Most engagements start here.
| Single-Surface Audit, one surface: AI-answer, reputation, technical or local | $179 to $199 |
| Tier 1, full four-surface Machine-Readiness Score with your competitors scored beside you, in three days | $249 |
| Tier 2, deeper diagnostic with a full P0 to P4 remediation roadmap, in five days | $749 |
| Tier 3, full intelligence engagement, competitor and market read, in ten days | $1,499 |
| Second-Opinion Audit, an independent score of your current vendor's results | $299 |
Individual intelligence modules, share-of-answer, network mapping, predictive and more, are available on their own from $149. Prices shown are current and subject to change.
Request an auditStanding systems you run
The monitors, trackers, data feeds and software we build and brand as yours. Each is scoped and priced with you, month to month, no lock-in.
- Visibility Monitor. Standing re-measurement of your Machine-Readiness Score and share-of-answer over time, with drift alerts.
- AI Citation, Local Pack and Module trackers. Focused monitoring of a single engine or surface across time.
- AI Systems Monitor. Health and performance monitoring for the AI systems you run.
- Competitive Intelligence Feed. A standing feed on your named competitors across search and AI answers.
- White-Label Platform Access. Our measurement platform, branded and run as your own.
- Missed-Call and Receptionist system. Never miss an enquiry, with missed-call text-back and a booking-capable receptionist.
- Review and Reputation Engine. Requests, monitors and helps you answer reviews from real customers, in your voice.
- CRM and Pipeline system. A white-label CRM and sales pipeline, built and branded as your own.
- Branded Client Portal. A branded login where your customers see bookings, documents and status.
- AI Voice and Chat Receptionist. An AI receptionist you own: answers, books, captures leads, and hands off to a human.
- Growth and Complete BizOps bundles. Several standing systems packaged and run together.
Not sure where you sit?
Start with the free Machine-Readiness Score. It shows you exactly where you rank today and the gap you can close. The Surface Intelligence Audit then tells you which system or service moves that number most. Free read, then paid diagnostic, then the right build or program, scoped to you.
Get your free Machine-Readiness ScoreServices
Done-for-you work, scoped to your business
Built for your business, not bought off a shelf. You see the full deliverables and the cadence, and the figure is set with you after the audit.
Search, Visibility & Intelligence
Getting found across classic search and AI answers, and knowing exactly where you stand.
- Search Surface Optimization, Foundation Sprint. The coordinated four-pillar build that moves the whole Machine-Readiness Score at once.
- GEO, AEO, SEO, Schema, Content-for-AI and Local sprints. Focused programs when one surface needs the full treatment.
- Search builds and fixes. Technical Foundation, Core Web Vitals, on-page, keyword and entity, internal linking, schema, GBP, citations, authority placement, migration and indexation recovery.
- Custom and enterprise intelligence engagements. Multi-market or bespoke research beyond the standard audit tiers, scoped with a strategist.
- Visibility and growth retainers. A standing team running monthly Search Surface Optimization, measured against your Machine-Readiness Score.
Websites, Commerce & Brand
The owned asset: the site, the store, the identity, engineered to a standard.
- Website and web-app builds. Custom sites and applications, fast, accessible, secure and readable by every engine.
- Ecommerce store builds. Storefronts built to convert and to be buyable by AI shopping agents.
- Brand identity systems. A full identity, logo, color, type and voice, delivered as a working guideline.
- Landing pages and conversion optimization. Campaign pages and a program of shipped tests that lift your conversion rate.
- Content and editorial. Long-form articles, messaging frameworks, editorial calendars and a standing content engine.
Reputation & Social
Trust across reviews and social, held by senior strategists.
- Review and reputation engine. A standing system that requests, monitors and answers reviews in your voice.
- Sentiment and voice-of-customer work. Reputation baselines, crisis response and negative-review recovery.
- Social presence and content. Profile setup, content production and community, matched to your channels.
Paid Media
Accountable demand across every paid surface, measured with variance and no marked-up ad spend.
- Paid media setup and management. Google, Meta, programmatic and video, built and run by a media strategist.
- Conversion signal and tracking. GA4, pixels and server-side setup so every dollar is attributable.
- Channel management and full-funnel retainers. Ongoing management with incrementality measurement, never a naked return figure.
AI Systems & Automation (custom builds)
For when you know you want an AI system, engineered and reviewed by a specialist before it goes near your customers.
- Custom voice, chat and knowledge agents. Agents grounded in your services, documents and CRM, built to your workflow.
- Workflow and back-office automation. Processes connected and automated across the tools you already run.
- CRM, RAG and data-pipeline integration. Custom integration and knowledge work beyond the standard systems.
- AI-readiness assessment. A specialist read of where AI systems would earn their keep, and in what order.
Programs & Retainers
Standing engagements. You see the full deliverables and the cadence, and the figure is set with you after a short scoping call.
- Search Surface Optimization, Foundation Sprint. A full four-pillar remediation, sequenced against your Machine-Readiness Score, scoped after your audit.
- Visibility Retainer. Monthly four-surface optimization, a monthly Machine-Readiness Score read, and a reviewed report.
- Fractional AI and BizOps Partner. A standing operator embedded in your systems.
- Vertical Visibility Systems and Multi-Location Programs. Standing programs for a named vertical or across locations.
Always included
What holds at every rung
- A technical specialist directs and signs off every engagement.
- The same method runs at every tier. Tiers differ by scope, depth and cadence.
- We report movement with variance: what moved, by how much, and over what window. Method and measurement are the commitment.
- The reports carry a published price. Everything we build or run for you is scoped in writing, then priced.
- No lock-in. Products and retainers run month to month, and cancelling is as simple as starting.
- If the Surface Intelligence Audit turns up nothing worth acting on, you do not pay for it.
- Quoted and billed in USD.
Straight answers
Questions about pricing
Why do the reports carry a price and everything else is quoted?
The reports are the same for every business, so they carry a single published price you can pay today. The systems, sites, and programs are built to your surface, your market, and your starting position, so a single published number would be a fiction. We scope the deliverables, then price them to your business.
How does an engagement begin?
With the number. We run your Machine-Readiness Score, return a ranked list of the corrections that move it most, and scope the work from there. You see where you stand before anything is committed.
What happens after the audit?
You keep the fix list. From there you can add the standing systems it recommends, or scope a build or a program. The audit findings set the scope, so the work is pointed at a real gap.
How is a service scoped and priced?
After your Surface Intelligence Audit, a specialist scopes the exact deliverables and cadence against your Machine-Readiness Score, then confirms the figure in writing. You see the scope first.
What is the minimum commitment on a retainer?
None. Retainers run month to month, and cancelling is as simple as starting.
Can I get a standing system on its own?
Yes. The monitors, trackers, data feeds and software systems are built and branded as yours, and you can run one on its own. Most start with the free Machine-Readiness Score and the audit, so the system is pointed at a real gap.
Do you guarantee rankings or AI citations?
No. AI Overview selection is undocumented and volatile, engine behavior changes, and the click impact of AI answers is genuinely contested. We commit to method and measurement, and we report the movement with variance.
See where you stand, then decide.
You get a clear starting position and a ranked list of the corrections that move it most.