What people are saying about you, before it costs you a customer

1. 01

   We define what is worth listening to

   A specialist works out the queries that actually matter: your business name and its common misspellings, key people, service terms, location language, and the named competitors you measure yourself against. Spam, bots and irrelevant chatter are tuned out so the read is about real people and real intent, not volume for its own sake. That query set becomes the backbone of every briefing.

2. 02

   We track the conversation across the surfaces that count

   Public conversation is watched where your buyers actually talk: the major social platforms, review sites, community forums, question threads and local groups relevant to your category. Everything monitored is public activity from genuine accounts. The picture is never inflated with fake or botted mentions, and manufactured activity is never presented as real sentiment.

3. 03

   We read sentiment and surface the themes

   Raw mentions are useless without meaning, so a specialist reads what is coming in and pulls out the themes: what people praise, what they complain about, the objections that keep repeating, the questions your category is asking this month. The result is the story behind the sentiment line, not just a number that went up or down.

4. 04

   We measure share of voice against your named rivals

   Your share of the category conversation is calculated against the specific competitors named, showing whether you are gaining or losing ground in the discussion. Share of voice is reported with its method shown and its limits stated, because it is a directional signal, never a promise about revenue.

5. 05

   We turn the read into a briefing you can act on

   Each cycle produces a written briefing, not a dashboard login: what changed, what it means, the two or three things worth doing about it, and anything that needs a fast human response before it grows. It is short on purpose. The work of filtering and interpreting is done in advance, so the briefing is a decision aid, not more homework.

6. 06

   We tie the movement to your Machine-Readiness Score

   The sentiment and share-of-voice read feeds the Reputation and Sentiment pillar of your Machine-Readiness Score, so the conversation is not a one-off snapshot but a signal you can watch moving over time. The movement is reported with context and variance, never a naked metric and never a guaranteed outcome.

You see the full deliverables and cadence first, then a price built for your business, confirmed in writing.

• Emplifi, consumer research published June 2026 (via PR Newswire / Morningstar, dated June 23, 2026): 86 percent of consumers are more likely to purchase from brands that respond quickly on social media, up from 58 percent in the prior year's research.
• Sprout Social, 2026 social media data and industry benchmarks (published 2026): roughly 73 percent of social users will buy from a competitor when a brand does not respond on social; brand responsiveness affects subsequent perception.
• Share of voice as a directional leading indicator of market-share movement is a long-standing marketing-science finding (Binet and Field, IPA; widely referenced in 2026 social-listening guidance from Sprinklr and Sprout Social); applied here as direction, not a revenue guarantee.
• U.S. Federal Trade Commission, Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, enforceable October 21, 2024: prohibits fake reviews, botted or manufactured activity, and suppression of genuine feedback.