One paid channel, run as a standing operation and measured by what it actually caused

Running ads is launching campaigns and checking in. This retainer is a standing operation: a specialist reads and acts on your channel every week, runs deliberate optimization and creative rotation every month, and reports what the channel actually caused rather than what the platform's dashboard claims. The point is not to build campaigns once, it is to hold one channel in good health as auctions, competitors and platform automation shift underneath it. The individual disciplines, bidding, audiences, tracking, creative, are coordinated against one number, not run in isolation.

No, and never. Your ad spend stays yours, paid direct to the platform, and is never marked up or treated as our revenue. We charge a management fee for the work, disclosed and separate from the media. Billing a percentage of spend quietly rewards an agency for spending more of your money whether or not it works, which is a conflict that has no place in our pricing. The incentive built into this retainer is a healthy, efficient channel, not a bigger budget.

Nothing about the result. Auctions are competitive, platform behavior changes, and outcomes depend on your offer and your market, so no return, cost per lead, or ROAS figure can be promised in advance. Our commitment is method and measurement: a specialist holds your channel, waste is cut before it compounds, and we report what the channel caused with the method shown.

Because the platform's ROAS is a last-click figure that takes credit for every sale an ad touched, including buyers who already knew you and would have converted anyway. Industry analysis in 2026 found incremental ROAS can vary more than sixfold depending purely on the calculation method, and that many campaigns flip from looking profitable to looking wasteful once the lift they actually caused is measured. We read the causal lift through holdout or geo-based tests where budget allows, anchor it to marketing efficiency as the anti-vanity check, and never publish a single naked ROAS.

This retainer is deliberately scoped to one channel, so we can hold it to a real standard rather than spread thin. Where you run several channels, a separate retainer can stand up for each, or we can coordinate them under a broader paid-media program where the real question becomes how your channels work together in the mix. Running one channel properly beats running four shallowly, and we tell you plainly which one your budget actually supports.

A named technical specialist directs your channel and reviews every report before delivery. We use the platforms' own tools, and supervise their automated bidding, because ignoring automation is not an option and trusting it blindly is how budgets drift, but the judgment, the structure, the creative decisions and the read on what the channel caused are a person's work. A technical specialist directs every engagement and reviews it before delivery.

No. The retainer runs month to month, there is no lock-in, and you can cancel anytime. The account belongs to you, and a clean handover of everything touched follows on exit. A retainer earns its place every month on the work.

Because the work depends on your account. A mature, well-structured channel that mainly needs disciplined stewardship is a different job from a leaky account that needs rebuilding before it can be held, and a high-spend channel that warrants formal incrementality testing is different again. Publishing one figure would overcharge the simple case and under-serve the hard one. We publish exactly what the retainer covers and the cadence here, read your account, then agree the fee directly.