Conversion & Lead Capture

One test, run properly, so you can trust the answer.

For owners and marketers who want to change something on the site, a headline, a form, a checkout step, and actually know whether it worked, not just whether the dashboard looked good the day you checked.

Every engagement is directed by a technical specialist and reviewed before delivery.

What this is

A Single A/B Test Setup is one clean, properly powered experiment, designed and instrumented end to end by a specialist, so when you act on the result you can trust it. Tell us the one change you are weighing, a new headline, a different call to action, a shorter form, a reworked checkout step, and we turn it into a real test: a written hypothesis, a chosen primary metric, a sample size and run length calculated before anything goes live, correct tracking, and a fixed stopping rule so nobody peeks and calls a coin flip a win. You get a defensible answer to one question, did this change move the metric, or not. It is not a program of ongoing tests and it is not a redesign. It is the disciplined machinery around a single decision, built so the result holds up when you act on it. You walk away with the live test, the analysis read against the plan, and a plain-English verdict: ship it, drop it, or the data cannot yet tell.

The problem

Why this matters now

Most small-business A/B tests are not really tests. You swap a button color, watch the numbers for a few days, see a bump, and call it a winner. The bump was noise. Two weeks later it is gone, and a change that did nothing is now baked into your site and quietly trusted.

The failure is almost always the same three mistakes: no sample size worked out in advance, so the test ends whenever you feel like checking; watching the results daily and stopping the moment they look good, which inflates the false-positive rate badly; and tracking that fires twice, or on the wrong page, so the number you trusted was never measuring the thing you thought it was.

The tooling makes it easy to run a test and hard to run one honestly. A plugin will happily show you a green 92 percent confidence number that means nothing, because the stat was recomputed every time the page refreshed. The math only works if the rules are set before the data arrives, and almost nobody sets them.

The result, for many small businesses, is a folder of past tests you cannot really rely on, and a nagging sense that half the wins were luck. What you need is not more tests. It is one test done to a standard, so that when it says ship, you can ship without second-guessing it.

How it works

The mechanism, made checkable

  1. 01

    Frame the hypothesis and pick one primary metric

    A specialist writes the test as a real hypothesis: what is changing, for whom, and what specific behavior it should move. We name a single primary metric up front, the one number that decides the result, so success cannot be redefined after the fact by cherry-picking whichever chart happens to look good. Secondary metrics are noted as context, never as the verdict.

  2. 02

    Calculate sample size and run length before launch

    Using your baseline conversion rate and the smallest effect worth acting on, the minimum detectable effect, we calculate how many visitors each variant needs at 80 percent statistical power and a 95 percent significance level, the standard settings, then translate that into a run length. The test runs at least one full week, and usually in whole weeks, so day-of-week patterns do not skew the read.

  3. 03

    Instrument the tracking correctly

    The result is only as good as the measurement under it. We set up or verify event tracking so the primary metric fires once, on the right action, for the right people, and confirm the split is random and clean. This is the step most self-serve tests skip, and it is the reason so many past results cannot be trusted.

  4. 04

    Set the stopping rule and remove peeking

    The stopping rule is agreed in writing before the test goes live: it ends when it reaches the pre-calculated sample size or run length, not when the numbers first look good. Checking repeatedly and stopping early is the single fastest way to manufacture a false win, per Statsig and ExperimentHQ, so the rule exists to prevent it.

  5. 05

    Launch, monitor for health, and hold the line

    The variant goes live, and we monitor the run for the things that genuinely invalidate a test: broken rendering, a lopsided traffic split, tracking that stops firing. We do not touch the change and we do not call the result mid-flight. Monitoring tracks test health only, never the running score.

  6. 06

    Read the result against the plan and hand back a verdict

    When the test completes on plan, we read the analysis against the primary metric and the significance threshold set at the start, and hand you a plain-English verdict: ship it, drop it, or the data cannot yet tell, with the reasoning shown. If a result is inconclusive, the report says so, because a falsely confident answer is worse than an accurate uncertain one.

What is included

What is delivered

  • A written test plan: the hypothesis, the single primary metric, and the decision it informs
  • A sample-size and run-length calculation based on the baseline rate, chosen minimum detectable effect, 80 percent power and 95 percent significance
  • Event tracking set up or audited so the primary metric fires once, on the correct action, for the correct audience
  • A verified random traffic split between control and variant
  • The variant built and configured in the testing tool already in use, or advice on the right tool if none exists
  • A documented stopping rule agreed before launch, with peeking designed out
  • Health monitoring during the run for the issues that actually invalidate a test
  • A final read against the pre-set threshold and a plain-English verdict with the reasoning
  • A short written record of the test, so it can be trusted and referenced later rather than half-remembered

The outcome

What it moves

  • A single, defensible answer to one question: did this change move the metric, read against a plan agreed before the test ran
  • A written hypothesis and one named primary metric, so you cannot quietly redefine the result after the fact
  • A sample size and run length calculated in advance, so the test ends on a rule rather than a hunch
  • Tracking you can trust, verified to fire correctly, so the number the verdict rests on is actually measuring the right behavior
  • A stopping rule that removes peeking, so a lucky early swing is never mistaken for a real win
  • A clear ship, drop, or not-yet-conclusive recommendation in plain English, with the reasoning shown, not just a confidence percentage

What you get

What you get, and how it is priced

The price is set by the details that actually drive the work: how much traffic the page gets, how clean the current tracking is, and how small a change is being detected. The method and the deliverables are published, then the exact experiment is scoped against the page and the numbers, and the figure is confirmed in writing before anything goes live. The levels below describe the shape of the work, from a single lightweight test on an existing tool to a fully instrumented experiment where the tracking has to be built first.

Single Test on Your Existing Tool. You already run an experimentation tool and your core tracking is sound. We design one properly powered test end to end, hypothesis, sample size, stopping rule and a read against the plan, and configure it in the tool you use. The right level when the machinery exists and you need the discipline around it.Quoted
Single Test with Instrumentation. The full experiment including the tracking work: we set up or repair the event tracking the test depends on, verify the split, then run and read the test to the same standard. The right level when the change is worth testing but the measurement underneath it is not yet trustworthy. Scoped to your page and your current setup.Quoted
First Test with a Repeatable Foundation. One rigorous test, plus a documented method and tracking foundation you can reuse for the next ones, without committing to an ongoing program. A sensible starting point if you expect to test regularly and want the first one done right and left behind as a template.Quoted

You see the full deliverables and cadence first, then a price built for your business, confirmed in writing.

Straight answers

Questions about Single A/B Test Setup

How is this different from your Conversion Optimization service?

Scale and commitment. This is one test: a single change, designed, instrumented and read to a standard, then delivered with a verdict. Conversion Optimization is an ongoing program, a prioritized backlog of hypotheses, a run rate of tests month over month, and a compounding record of what moves your numbers. Many clients start here to see the method applied to one real decision, then move to the program once it has earned their trust.

Why can I not just run a test in my plugin myself?

The setup itself is easy enough to run without help. The hard part is discipline. A plugin will show you a confidence number that gets recomputed every time you check it, and stopping the moment it turns green inflates the false-positive rate without you noticing. What you are paying for is the discipline the tools do not enforce: a sample size fixed in advance, a stopping rule set before launch, tracking verified to measure the right thing, and a read done against the plan rather than against whichever chart looks best.

How long will the test take to run?

It depends on your traffic and how small a change needs to be detected, and we work that out before launch rather than guess at it. Higher traffic and a bigger expected effect mean a shorter test; low traffic or a subtle change means longer. As a rule, useful tests are designed to land within a two-to-eight-week window and run for at least one full week to capture day-of-week patterns, per Statsig. If your traffic genuinely cannot power a meaningful test, we flag that up front instead of running one that cannot conclude.

What if the result comes back inconclusive?

Then the report says so, clearly, and explains why: usually not enough traffic to detect the effect within the plan, or a true effect too small to separate from noise. An inconclusive test is still a real answer. It means the change is not worth shipping on the current evidence, which is far more useful than a falsely confident win you would later regret. The report also states whether running longer could realistically change the read, or whether the better move is to test something else.

Is the analysis done by real people, or churned out by a tool?

It is human work. A specialist frames the hypothesis, chooses the metric, runs the power calculation, sets the stopping rule, and reads the result against the plan. Tools do the arithmetic, as they should, but the judgement, deciding what is worth testing, whether the tracking is trustworthy, and what the numbers actually mean for your business, is craft, not the output of a generator. A specialist directs the work and reviews it before delivery.

You bill in USD. Where is the work done, and does it matter?

Raveneye Global operates as RavenGroup Global Tech Private Limited, and billing is in USD with no surprise conversion. What matters for a test is that the method is testable and the read can be checked: the sample size, the stopping rule, and the tracking are all documented. A named specialist owns your experiment, directs it, and signs off on the verdict before it is delivered.

Do you guarantee the test will find a winning change?

No. The point of an experiment is to find out whether a change helps, and a properly run test has to be able to come back and say it does not. We design and run the test to the plan agreed at the start and read the result against it, not toward a particular answer, because a test with a predetermined outcome is not a test.

Why is this scoped instead of a fixed price?

Because the work genuinely differs. A test on a high-traffic page with clean tracking is a different job from one on a low-traffic form where the measurement has to be built and verified first. A single published price would either overcharge the simple case or under-deliver on the hard one. We publish the method and the deliverables, scope the exact test against your page and its traffic, and confirm the figure in writing before anything is committed.

What do I actually walk away with?

A live, correctly designed test, and when it completes, a clear verdict with the reasoning behind it: ship, drop, or not yet conclusive. You also get the written test plan, the tracking setup, and a short record of the experiment, so it can be trusted and referenced later rather than becoming another half-remembered result nobody is quite sure about. Any tracking built during the test stays with you to reuse.

Provenance

Sources

  • Statsig, Power Analysis for A/B Testing and How to Determine Sample Size, accessed July 2026: standard practice is 80 percent power and a 95 percent significance level, with sample size fixed before the test and a run of at least one full week.
  • ExperimentHQ, A/B Testing Statistics Explained 2026: peeking, checking results repeatedly and stopping when significance appears, dramatically increases the false-positive rate.
  • AB Tasty, Sample Size Calculation in A/B Testing, accessed July 2026: neglecting an a priori sample-size calculation is the most common reason experiments yield inconclusive results.
  • Statsig, Minimum Detectable Effect in A/B Tests, accessed July 2026: MDE is set by baseline rate, sample size per variant, power and significance; useful tests are typically designed to land within a two-to-eight-week window.

Begin with where the business stands.

No obligation. The deliverable is a measured starting position and the corrections that move it most.