Guides and Playbooks

Playbooks you can run yourself.

The research explains how visibility works. These guides show you how to do it. Each one is a step-by-step playbook for a specific job, written for an owner or operator to run without an agency, and clear about what earns a result and what only looks like one.

6 playbooks, each written and reviewed by a Raveneye Global specialist.

Foundational 8 steps

How to Clean Up Your Business Entity Online

A step-by-step playbook for turning your business into one unmistakable, machine-recognizable entity, so search and AI systems can confidently identify and name you.

Open the playbook 13 min
Foundational 7 steps

How to Get Your Business Named in AI Answers

A step-by-step playbook for turning up inside the answers ChatGPT, Google AI Overviews, Perplexity and Gemini give, when a buyer asks which business to choose.

Open the playbook 14 min
Foundational 7 steps

How to Measure Your Visibility Without Fooling Yourself

A step-by-step playbook for choosing the numbers that actually tell you whether your search and AI-answer visibility is working, and refusing the ones that only look good.

Open the playbook 13 min
Foundational 8 steps

How to Stop the Leaks Between a Visit and a Booking

A step-by-step playbook for finding where visitors quietly give up on your site, honestly, and fixing the biggest leak first.

Open the playbook 13 min
Foundational 7 steps

How to Win Your Local Map Pack

A step-by-step playbook for earning a place in the three-listing local pack Google shows above the map, when someone nearby searches for what you do.

Open the playbook 13 min
Foundational 8 steps

How to Write a Page an AI Engine Will Quote

A step-by-step playbook for structuring a page so both search engines and AI answer engines can pull it straight into an answer, without turning it into thin answer-bait.

Open the playbook 13 min

Not sure which one to run first?

Your Machine-Readiness Score shows which surface is costing you the most visibility right now, so you know which playbook pays off first. No guaranteed number, and no obligation.